Founded in 2006 as a specialist in AV cable solutions, PureLink has grown into a full-service ProAV provider. Over 19 years, complementary product categories were merged into a global concept for future-ready AV solutions. True to Westphalian pragmatism, innovations are only adopted once they truly work – if it says PureLink, it works.

Under the slogan Install. Connect. Perform., the portfolio spans from HDMI cables to complex ProAV signal distribution, combining strong value for money with international standards. Alongside its own products, PureLink distributes selected brands in areas like AVoverIP or AV/IT racks, offering everything from complete ranges to tailored solutions. 

Portfolio of Purelnik consists 5 key categories of products:

• Purelink cables - classic copper solution design to last,
• FiberX active optical cables - po provide range for HDMI, DisplayPort and USB connection,
• PureTools - AV signal management devices such as extenders, splitters, switchers and converters,
• MediaHub - configurable connection converters and charging devices,
• Vuelogic - all-in-one videoconferencing solutions, docking stations and stands.